About Us

Purpose Concepts was started by RK &  Kelike Castillo in 2010 in Albuquerque, NM.

They were working with a few different non-profit organizations and traveling around 220 days a year.

Watching YouTube one night, RK watched a video explaining how to do business on the internet and they decided to start an internet business. Along the way they started a bunch of different sites selling a bunch of different things but some things stayed the same across all those different sites.  You had to optimize your site and get links from other sites to make your site more relevant to the search engines.  That’s called SEO or Search Engine Optimization.

When people learned what they were doing they would have them look at their Websites and RK was blown away by the fact that people will pay thousands of dollars to get a website designed but wouldn’t set it up right for the search engines.  The old saying “if you build it they will come” isn’t true with the search engines.  Just cause you pay a few thousand dollars to make a pretty website doesn’t mean Google will find it and like it.

So they started a company to help get people’s “pretty” sites “liked” by Google and the other search engines.

If you’d like Purpose Concepts to work with your Small Business give us a call: (505)750-3736