Over a cup of coffee with my wife this morning I noticed some genius facebook marketing by Flying Star in Albuquerque, NM.

They start it all off with a catchy slogan “Coffee…the original energy drink”

Hilarious!

Then they created a contest to take pictures of interesting things you do with their cup of coffee and put them up on the Flying Star Page.

Pure Genius!

1. This gets people to go and like your page.
2. They have to go and buy a cup of coffee to take the picture….which equals money.
3. They take a picture of the coffee and add it to your page.
4. Their friends see the picture and think it’s funny and maybe join the contest themselves.
5. They continue to come back and come back and come back to your page because they wanna see if they won the $50 gift card.

Conversation on your facebook page is key to being successful in your facebook marketing.

Bravo to Flying Star for coming up (or more likely stealing it from someone else with this marketing plan.

How might you do something like this? Write a comment below.

Every page on your site should have only 1 thing that you want a visitor to do. It’s what we call “One Page, One Job.”

So what is the action that you would like for your visitor to take when they visit your website?

Answer that question, and then go to this site http://browsersize.googlelabs.com/
type in your URL and is that one thing you want your visitors to do clear in at least the 80% area?

If you make this a reality on your site. You will see a lot higher conversion rate on your site.

Hope this helps!

RK Castillo

When I was learning about marketing someone taught me it’s all about finding where the hungry fish are, finding out what they want to eat & give it to them.

And that’s been my philosophy every since then.

So….

First things first.  Where are all the fish at?  Meaning, where are the possible prospects for your business at?

Most people, especially the 30 & under crowd, don’t use the Yellow Pages Phone Book anymore.  If they want to find a business that meets their needs they will go to Google and type their problem in there.

So what are they eating?

Google has one objective…they want to have the most relevant answer to any question, asked at any time, any where in the world.

Google sends out these bots we call spiders to every page they can find on the internet.  And if spiders ate food it would be content on those web pages.   So, hypothetically speaking, the best food for those spiders will get ranked higher in the search engines.

Now why does this matter for your small business?

Does your small business website have relevant high quality content that the Google Spiders will eat up?  If the answer to this question is no.  Then you’re website is probably not ranked very high in the search engines.

And your prospective customer has no way of finding your business when they need to solve their problem.

So…Feed those hungry Fish!

So the first and most important thing you should do is keyword research.  Find out what your prospective client will be searching for in Google or the other search engines.

Once you have found those keywords, write an article for every single one of those keywords.

And make sure you add the proper Meta Data to those articles.

And post those to your website.

I usually will span out the submission of these article over a few weeks because Google likes to give their customers fresh content.

So there you have it.

The very first thing you should do to market your small business online.

Purpose Concepts is a new SEO (Search Engine Optimization) & SEM (Search Engine Marketing) company in Albuquerque, NM.

SEO is a process where we optimize the website of a small business to be ranked higher in the search engines & SEM is a process of marketing that website on the internet.

As internet marketers, my wife & I focused primarily on affiliate marketing where we would help companies sell their products and get a commission off of the sale.  So we learned all about marketing, search engine optimization, social media marketing, etc….But it was all focused on selling other people’s stuff.

As we began to share what we did our friends & family would show us their business website; over & over again I was blown away by the fact that they had nice looking websites but they were set up totally wrong for the search engines!

A simple thing like a ‘Title Tag’ or a ‘Meta Description’ was totally missed by their web developer.  In one company, a simple 5 minute change took them from non-existent in the search engines to #1!

We really enjoyed helping our friends get their services ranked in the search engines.  And that’s why we started this company.  We want to help small business owners in Albuquerque get their services in front of as many people as possible!

We use a strategy for marketing your services that will get at least 3 of the top 10 spots on the first page of Google.

In reality, we would like to get all 10!

But a minimum of 3 is our guarantee!

To Your Success,

RK Castillo

PS Give us a call We’d love to help you!

They are showing those results in the Search Engines.

But….

You can’t just get something to show up in Google by posting it to Plus.

• The Post Must Be Public
• The Search Must Be Following the Original Poster on Google +
• The Searcher Must Be Logged Into Their Google Account

So if you would like to get your shares to the first page of Google.

Make sure your clients are in one of your circles/following you in Google Plus.  And make sure every link is public.

Watch this video about the way they are now showing their local search results.

If you want to get page one search results for your local business.  You need to optimize your Google Places page.

Here’s the video:

SEOmoz – SEO Software

Use this info to get your videos to rank higher in the search engines.

There’s two stores here in Albuquerque with the same name, same products, basically everything the same (it’s a franchise operation) but one of the sites is ranking well in the search engines but the other one isn’t.

So they asked questions about site structure, meta data, etc.

And nothing stuck out as to why one site would rank better than the other.

And he finished the article with an interesting assumption, or question.  One of the stores is located closer to the center of the city.

Could that be why that one particular store was ranking higher in the search engines?

You decide…..

RK Castillo

You can read the actual article here….local seo tips

This is alarming because there are tons of businesses still paying thousands of dollars to have a nice yellow pages ad.

But exciting because it’s actually amazingly simple to list your business in Google.  Oh…and did I mention it costs you a whole bunch of nothing.

The tricky part is optimizing it to be found by Google for whatever it is you do.

And here’s another neat thing.  Google is so good at what they do.  They have probably already found your business and put it in their database and it’s just floating out there waiting for someone to come along and verify that listing.

I can go look at a number of business categories in Google Maps and see hundreds of businesses that haven’t verified their listings.

So is your Business Verified in Google?

If not…give us a call 505-750-3736 we will verify your listing and optimize it to be found in the search engines.

This really is the quickest & easiest way to get page one rankings for your business.

I created a quick video going over Google’s Universal Search.

Google wants to diversify the search results for their customers.  Meaning, they want a bunch of different types of content for a specific keyword search.

So….they will rank websites, blog posts, videos, images, books, etc….

Get Better Rankings in Google For Your Business


RK | MySpace Video

So…if you’re wanting to get more than one of the top 10 search results in Google, make sure to add a bunch of different types of content to the inter-web.

Or give us a call and we’ll do it for you.